Wall of Honor
Location: American Quarter Horse Hall of Fame & Museum, Amarillo, TX
Description: Our concept for the Wall of Honor dynamically utilizes the motion of the visitor to create a dramatic visual experience. Whether a few feet away in the parking lot or in a car traveling on the adjacent freeway, as visitors move from east to west, the wall’s folded surface appears to transform from a continuous photo-etched image of running, wild horses into an expansive area for donor recognition. Approaching from west to east, the visual sequence is reversed.
Seamlessly integrated with the building’s architecture, the wall is composed of the same stone that is used for the marquee element above the museum entrance. In addition, the image of running horses echoes the statuary in front of the building. Going beyond the static nature of most donor walls, this concept suggests and makes use of the theme of motion to dramatically recognize the individuals whose generosity helped to realize the museum; a theme that goes directly to the idea of speed and movement that defines the essence of the American Quarter Horse.
Graphic Designer: Tracie Fleming